Monday, 26 March 2012

10 Corso Como
















10 Corso Como, Milano, Italy

This is the concept store/gallery '10 Corso Como', which I was lucky enough to visit when I was in Italy a few weeks ago. The building is a cultural epicentre in Milan, dedicated to art, fashion and design. Built by gallerist and publisher Carla Sozzani in 1990, number 10 is a must see for anyone interested in fashion, art or beautiful books.

Sozzani effectively decided to create a place which acted as the 'virtual narrative' of a magazine layout; the bookshop and gallery being the core. The brand now consists of "10 Corso Como" design and fashion store (pictured above),
the "10 Corso Como cafè" restaurant, and a small 3 room hotel. All in all, it is one of the most amazing places I've ever come across and my pictures had to be shared. (The SLR-nazi security guard will not be happy)

At the time I was there, Alice Springs (photographer, actress, real name June Brown, wife of Helmut Newton) had an exhibition on which featured the portraits of various fashion icons, naked women and old men. It was lovely. The concept store was also lovely, comprising of beautiful Celine creations and diptyque artefacts. I was in my materialistic Mecca and can't wait to visit the Tokyo Corso Como for my next fix. Fingers crossed I'll be there this time next year!

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